Monday, July 30, 2018

Notes from Getting Beyond Better: How Social Entrepreneurship Works

There was so much I gained from reading Getting Beyond Better: How Social Entrepreneurship Works (2015) by Roger L. Martin and Sally R. Osberg that the book deserves its own post. 

- Stages of Transformation: 1. Understanding the world. 2. Envisioning a new future. 3. Building a model for change. 4. Scaling the solution. (18-20)
- "government is pushed by individual citizens to make revolutionary changes and, often, by organized social activists advocating for fundamental change on behalf of fellow citizens." (40)
- Transformation happens when "orthodoxy is challenged, a new way of thinking is introduced, and a different model is established." (47)
- "In order to intervene in an existing equilibrium, one must first recognize it for what it is: a condition established over time and held in place by members of the society who take its existence, and their role in perpetuating it, largely for granted." (79)
- "Social entrepreneurs must navigate three powerful tensions in understanding the world they wish to change: abhorrence and appreciation; expertise and apprenticeship; and experimentation and commitment." (81)
-"Active negotiation of opposing ways of thinking and acting is key to understanding the world enough to change it." (81)
-"Contextual immersion is often key to this process." (92)
-"A vision can set direction, mobilize followers, align activities, and galvanize the will required by an individual or team to accomplish something significant." (110)
-"This vision will only be credible if it is specific." (118)
"A number of successful social entrepreneurs generate positive equilibrium change by increasing the willingness or ability of government to invest in a given offering, by reframing the way its value is articulated." (141)
- Characteristics of of social entrepreneurs are "creativity, perseverance, and faith." (197)
-"Within every social entrepreneur is a belief that even the most intractable problem offers an opportunity for change." (200)

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